User Research

Persona

User Persona

Empathy Map

Empathy Map

Current State Experience Map

Experience Map

3 Problem Statements

Limitations in my research:

After last week’s assignment, I wanted to make my target audience parents over 65 living in within the 5 boroughs of New York City. However, due to the state’s current quarantine state and the demographic’s limited access to technology, it was hard for me to reach potential candidates. As a result, I created a survey and changed my target audience to millennials in NYC.

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