Persona
Empathy Map
Current State Experience Map
3 Problem Statements
Limitations in my research:
After last week’s assignment, I wanted to make my target audience parents over 65 living in within the 5 boroughs of New York City. However, due to the state’s current quarantine state and the demographic’s limited access to technology, it was hard for me to reach potential candidates. As a result, I created a survey and changed my target audience to millennials in NYC.
